What We Do

Project K Group is a management company engaged in the businesses of Ecommerce, consumer products, education, events marketing and software solutions.


To be the customers’ choice.

Featured On


To build enduring brands of tomorrow.


To provide branded products and services of superior quality and value that improve the lives of our customers, now and for generations to come. As a result, our customers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper.


Ivan Ong

CEO, Co-Founder

Ivan started out as a solo affiliate marketer since 2007. Following his success in affiliate marketing, Ivan was approached by many to learn his methodology, which led him to become a public speaker and coach.

Ivan went on to list his company on ASX and raised a total of AUD14mil. Ivan served as Executive Director on the board of directors for 3 years before exiting to pursue his passion in Ecommerce and Digital Marketing.

Having generated over US$100m online sales in the last decade of his entrepreneurial journey, Ivan has amassed vast experience and knowledge in the digital marketing arena. In 2017, Ivan co-founded the group’s first consumer product brand. Under Ivan’s leadership as CEO, the brand has since grown to become an 8-figure brand with presence in 12 countries. He has since been invited to speak at numerous esteemed Conferences and Masterminds to share about his entrepreneurial success around the globe, including the USA, Canada, China, Malaysia and Singapore.

Jane Neo

Executive Director, Co-Founder

Jane started off her career in banking and later moved on to real estate. During the 2 years in real estate, she was recognised as the top 5%, by one of the top 3 real estate agencies in Singapore. With her strong background in direct sales and online marketing, she joined as the group’s managing director in the events and seminar division in 2013. Since then, she has helped to shape robust systems and processes which enabled the business to scale effectively and regionally within a short period of time.

In 2017, Jane co-founded their first consumer brand, KeaBabies. As brand director, she is responsible for the brand’s strategy, product research to development, content and go-to-market strategy.

She has been featured by Amazon Singapore to celebrate the Success of Women Entrepreneurs. Jane is committed on the long-term success of the group with focus on customer experience and value creation to its stakeholders.

Wong Phin

Manager, Group Finance & Administration

Wong Phin joined the group since 2018 and is responsible for group’s financial reporting, strategic analysis, corporate secretarial and providing key inputs for major business decisions.


Prior to his role, Wong Phin was a senior auditor with over 5 years of professional experience in corporate audit, financial reporting and accounting across various sectors.


Besides heading the Finance Team, he is also involved in group restructuring, consolidation and global business expansion, which allowed him to gain firsthand exposure to cross-countries policies on company incorporation, taxation and secretarial matters.

Luke Lim

CEO, Founder, Scale Insights

Luke graduated with a first-class honors degree in Information Technology. He started off his career as a software engineer, tapping on technologies like machine learning and big data. In 2013, he ventured into internet marketing part-time, generating 7 figure revenue in 2 years while working a full-time job.

Luke has been invited to speak at over 10 business training conferences to share his business insights in countries like Australia, Hong Kong, Indonesia, Malaysia, and Singapore. In 2015, he started an e-commerce business full time, generating 5 million USD in sales, and launched 3 brands and 19 products in the USA in 3 years.

He has also developed a SAAS solution that has processed over 9 million orders, $167 million in revenue, helping over 100 brand owners scale their e-commerce businesses around the globe.


No big achievements springs from individuals. It always takes a whole team to make something great happen.